Empathy – em-pa-thy / em-pe-thē
the ability to understand and share the feelings of another
I have never failed at getting a client new press attention. Here's why.
As a former TV reporter, it was my daily job to 1) become an expert on a story 2) analyze how it's important to everyone 3) highlight people that effectively convey the story, and 4) relate to different types of people.
I have since gone on to use these skills to my advantage in PR, Marketing, and Advertising. Empathy is what makes me good at my job. I laugh, I cry, I get angry, I get sad, because, in order to tell a good story, I need to feel it.
In PR, I have placed clients in over 300 different news organizations. Collectively, the companies I've worked for have raised over $321 million in venture capital.
I've traveled to over 70 countries, extensively interacting with locals so I can understand what matters to people from all walks of life.
Specializing in branding, messaging, and unique advertising campaigns, I have purposely taken clients from different industries so that I can challenge myself and learn new subjects. Here are my success stories. I have never failed at achieving press from a campaign.
Unfortunately, I won't work with everyone. That doesn't mean your idea or company is not a good one, I just want to personally feel challenged and passionate about the projects I take on.
If I do work with you, you can take comfort knowing that I will never take clients from the same industry. Your story is the only one I'm pitching with my reporter contacts. The creative campaigns I create are only for you. I want to beat your competitors. Badly. Do you?